Our company recently did a survey of all of our past and current clients, as well as some general inquiries to try and find what services were most needed in the product development field. We were trying to identify what services clients may want that we could add as a value to our core Engineering and Development services. I was not surprised to find that the majority of the responses wanted us to add core marketing services to launch a product to market. I was a bit surprised that they also wanted us to provide Patent Services. There are several laws and issues involved with offering Patent Services that we will save for another day. For now though, I am pleased to say that we have decided that we need to offer some level of marketing services for placing new products on the market. We have several options on the table that are being considered now. Although we will never become an invention promotion firm, we are evaluating what options there are for offering some sort of marketing assistance in the very near future. Licensing is a very good way to take a product to market with minimal investment, although the royalties can be significantly lower than launching the product on your own and actually running the business to gain market share. Both are good options and I hope to be reporting back soon with an update on how our approach to marketing new products is progressing.
Tyler Harrell
President
No comments:
Post a Comment